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If there’s one thing that we at Cromwell & Clark understand, it’s how important your performance at interview is. At Cromwell & Clark we believe that failure to plan means planning to fail. We therefore advise the following before attending any interview for a sales role. That a look at your perspective employers website. You don’t just read the front page. Why stop there. Go through the website with a fine tooth comb.

Leave no stone unturned. Make sure you are up to date with the products and services they provide; how long they have been founded, success stories etc. It’s also helpful to have a look at the news and events section of the website if they have one. This will give you an idea of where the companies going and what they are involved in at the moment. It can also provide you with ideas for some good questions during the interview.

It may seem like a basic tip but can often be overlooked leading to a potentially dreadful interview.

Give some thought to what you want to achieve from the interview. Do you want the potential employer to believe you are the right person for the job? How about bringing some supporting evidence of your capabilities and achievements? This is more often referred to in the industry as a Bragg file. An example may be a company league table, bank statements giving proof of any commissions earned etc.

Get plenty of sleep the night before and give yourself plenty of time to find the company office so you don’t feel rushed or worse still arrive late. We suggest that you try to get to your interview at least 15 minutes early.

Give some thought to the questions you would like to ask. Again, looking at the website can help you with this but you may wish to get creative when doing your research. Trade journals and publications or industry trade shows can give you a lot more information about your potential employer.

Be sure you have understood the requirements of the role and think about how your experience is relevant. Have some examples ready to hand to share if and when appropriate. Be sure to bring two copies of your CV. One for the employer and one for yourself.

Presentation and charisma are also important. You should be dressed in accordance with the company you are meeting. If you are not sure, check beforehand on the dress culture of the company and if in doubt ensure you are as smart as possible. Always start with a good handshake. A weak handshake can indicate lack of confidence on your part. This is not an attractive trait in a sales person. Always maintain eye contact and be concise in your answers. Be careful not to waffle. An easy mistake to make at interview. Remember to summaries and close at the end of the interview. A further interview perhaps or maybe a job offer! An interviewer will view your performance at interview as a guide to how you will perform in the role and so this structure will be well received.

Above all else, try to relax and enjoy it! This is your moment. Make the most of it.